Why ethnography is really useful?
I really want to talk about why ethnography is useful today from my point of view.
Well, ethnography is not just a “thing” that everybody can do. I totally empathize with something that a guy that I like says in a little movie to http://www.youtube.com/watch?v=2aXLD4MfYO0. And that is that ethnography digs up common and everyday realities that we just pass by. Ethnography makes visible what is hidden for common people. How do you do it?
First, in the past, when the researcher was going to an exotic country, a totally unknown field, it was easy for him to spot those things that were different. Ant that because everything was different.
From the way that people dressed to the way they lived. And I am talking here about exotic people, meaning persons that live far away from us. Something like that:
So, today, ethnography is more about space that we live in. The researcher has to spot differences and striking things in the world that he lives in. Something like this:
His work becomes more and more difficult. His task requires more and more sensibility from him and a high sense of observation. Of course there are still researchers who prefer to research the Far-Away Others, but I think that what is the most difficult is to study your own culture and, more specific, those everyday practices, actions, gestures, and realities. Like socialization in pubs ( a study made by Raluca Nagy, a very good anthropologist) or drinking and consuming coffee, or eating practices. Those things surround us and become more incorporated in our normal time and space. How do we use this time and space, remains another question that each anthropologist deals with in a specific way.
You might wonder: ok, so I got it, ethnography is about making visible what normal people don’t see anymore; but why and what is its utility? Beside the obvious reason, knowing better yourself, more and more industries have become aware that focus-groups and questionnaires don’t work anymore. These methods don’t bring to the surface but general observations, and there are sector activities who need more than that.
But also, ethnography, from the point of view of a researcher, is strongly interesting and motivating. All his work requires behavioral skills like tolerance, acceptance, flexibility and to be open towards the unknown and the unexpected. If a researcher thinks and expects that everything should be just peachy and nice, that he would research only nice and “safe” things then he is really blind and stupid. A researcher has to dig under the carpet. He has to discover things and in most of the cases, the places where he discovers things could not be so nice and funny.
He also should have some mental skills: high observation sense, predisposition towards reading (cause, yes, he should read a lot). And for practical skills? To know how to film. Tape recorder does not do the trick anymore and neither does the photo. So, he really should go for the camera. And that’s visual ethnography. That’s all I had to say about it for the moment. If I’ll remember something, I’ll be back.
















A powermover. 


Performing. 

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